Marketing Plan Structure

Our intention is to ensure that our clients have a strategic document that specifies their organizations, marketing objective, timescales and deliverables that are budget-friendly for either their business brand or a product brand. Our marketing plan outlines business unit deliveries, product based deliveries, segmented and geographical based deliveries. We outline our plan to meet the requirements of either strategic or operational needs.

Marketing Plan Implementation

Our marketing plan implementation includes “Above the Line” (ATL) advertising, “Below the Line” (BTL) advertising, “Through the Line” (TTL), digital marketing and traditional marketing. All our approaches are designed for the best methodology/technique of each organization, product or service. Our sole intention is for our clients to get the best marketing service that ensures a return on investment (ROI) and increased sales on its products.

Situational Analysis

Our strategy is to research and develop our client’s brand and communication goals, its current performance, customer insight on products and services, market opportunities and overall competitor benchmarking. Our approach is to understand your company’s objectives by setting SMART objectives and aligning your organization’s business goals, which will define your organization’s overall marketing vision. In essence, maximize profit by understanding the current situation of the organization and setting forth the process for future expansions.

Brand Management

Our Brand management offers services in areas of marketing communications, public relations, and visual communications. We know the essentials needed for an organization’s goal to meet the demands of its business, stakeholders and community, and we intend to create strategies that allow our clients to meet all goals.

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